Colin Griffith

Editor | Writer | Content Strategist

View Portfolio

About Colin

Colin Griffith is a creative content strategist, editor, and writer living and working in Denver, Colorado. He specializes in planning and developing immersive content that bridges the gap between idea, reader, and goal. His decade-plus of experience covers a broad range of content styles, such as print media, web experiences, video production, ecommerce storefronts, digital ads, and other formats.

Colin has conceived, written, and edited content across both private and non-profit sectors, including product advertising, arts promotion, higher education, health care, personal branding, and more. He has published work with organizations including Taylor Guitars, AdRoll, the University of Denver, Brink Literacy, F(r)iction magazine, and many others. He’s also an experienced digital content manager with expertise in several CMS platforms, email management systems, and social media networks. 

When he’s not helping clients and organizations reach audiences and outperform sales goals, Colin keeps the creative currents flowing by making music, playing video games, reading, and writing fiction. He’s an avid guitar player and is working on a novel and a collection of short stories. Otherwise, he spends his free time with his wife and their two dogs, Odysseus and Leia.

Professional Experience

    • Drive 500% growth of overall web ecosystem by developing dynamic content for all properties, leveraging CMS management of Drupal and WordPress.

    • Spearhead total web overhaul to D2C site generating at least $100,000/month in new revenue

    • Attract 400,000+ new subscribers while building digital Wood&Steel magazine from the ground up

    • Reinforce brand authority and SERP performance by crafting SEO-optimized, dynamic content

    • Execute regular content updates for over 200 product pages and 300 other web pages utilizing Drupal and WordPress.

    • Orchestrate content strategy consisting of copy, images, video, artists, and influencer marketing

    • Support substantial B2B growth by crafting thought leadership content for industry verticals

    • Synthesize technical data into case studies and digital content for a non-technical audience

    • Generate thousands of sales leads through white papers, ebooks, blog posts, and emails

    • Spearheaded total website overhaul with $3 million budget by leading content strategy and creation

    • Increased student leads, applications, and enrollment by 30% with clear, intuitive copy and UX

    • Generated buy-in from faculty and leadership stakeholders by hosting in-depth presentations

    • Shaped customer journey while converting 200+ unit websites from OmniUpdate to Drupal

    • Utilize Adobe Creative Suite to proofread scientific/medical publications for data accuracy, formatting, and clarity

    • Copyedit newsletters, presentations, and graphics for delivery to pharmaceutical clients

    • Cross-reference published data with spreadsheets and national digital databases for accuracy

    • Edit and polish long-form publications such as white papers and booklets

    • Co-founded, launched, and managed two years of F(r)iction literature and art journal

    • Evolved organization from small startup to prestigious literary outlet with thousands of subscribers

    • Grew brand recognition and web traffic by creating new website from scratch on WordPress

    • Expanded organization’s social following by 10,000+ with engaging, persona-targeted content

Skills

Content Management Systems

  • Drupal

  • Wordpress

  • OmniUpdate

  • Shopify

  • Squarespace

Email Platforms

  • MailChimp

  • Klaviyo

Design & Development

  • Adobe Creative Suite

  • HTML

Data Analytics

  • Google Analytics

  • Moz

  • SEMRush

Project Management Tools

  • Microsoft Teams

  • Asana

  • Jira

  • Google Workspace

  • Microsoft Office

Writing Style

  • AP Style

  • Chicago Manual of Style

  • AMA Manual of Style

Email

Targeted email campaigns that build brand recognition and spur conversions.

View Samples

Portfolio Highlights

Storytelling

In-depth, researched narrative pieces that hook readers and engage new audiences.

View Samples

Product

Clear, actionable product content crafted to inform and convert.

View Samples