Brand Storytelling
Whether you want to sell an e-commerce product, drive subscriptions, or engage new audiences, a good story is always crucial for your brand. Colin specializes in deep, thought-provoking print and digital storytelling that strengthens customer relationships while honoring the brand’s voice, tone, and history.
Native Roots: Guitarist Stevie Salas, RUMBLE and the Native American musicians who helped build rock ‘n’ roll.
Feature story on RUMBLE: The Indians Who Rocked the World for the Taylor Guitars digital magazine.
Date
Winter 2023
Publisher
Wood&Steel Magazine
(Taylor Guitars)
Support System: How an artist relations team has evolved to support the ever-changing needs of musicians
Feature story that invites readers to learn more about the history of a brand and its power in the musical community.
Date
Summer 2022
Publisher
Wood&Steel Magazine
(Taylor Guitars)
Rosewood Rebirth: A striking sunburst signals the latest evolution of Taylor’s workhorse 400 Series
Product spotlight introducing the updated 400 Series lineup of acoustic guitars.
Date
Summer 2023
Publisher
Wood&Steel Magazine
(Taylor Guitars)